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RHED Pixel

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Title: ADA Step Out: Walk to Fight Diabetes Corporate Video
Client: American Diabetes Association

When the American Diabetes Association decided to change the name of their top fundraising event they knew they were going to need help getting the word out. RHED Pixel put together a series of public service announcements as well as a set of orientation videos that showcased the new Step Out to Fight Diabetes campaign. The orientation videos, which were shot in HD, were aimed at making people who were already involved with the ADA aware of the new campaign. The videos also outlined how they could set up a Step Out event in their own area. This video shows the corporate teams fundraising efforts.