Client: American Diabetes Association
Agency: PCI Communications
The Outgoing Officers leave their final thoughts on tape before they finish their posts with the American Diabetes Association. The video was produced on-location at the Museum of the Americas in Washington, D.C. The officers discuss how they deliver the message of the ADA and that we are still searching for a cure. The video employs a creative ‘time-lapse’ approach where the camera stays stationary, but the subject moves. The video was produced for the American Diabetes Association Community Assembly and served to motivate volunteers.