Title: First Responders
Agency: Viva Entertainment
When the client came to us, they had only an idea to use photos from September 11th to tell a story. We had a better idea... through our involvement with the American Red Cross, we knew there was exclusive footage available that most had never seen. Due to the special nature of the event, to recognize the First Responders who lost or risked their lives, the American Red Cross opened up their private archives and shared this moving footage with us. The event is the darkest day of many Americans, but this video attempts to honor the heroism that rose in response.