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RHED Pixel

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Title: The Blind Boys of Alabama
Client: Capitol Records and the American Diabetes Association

RHED Pixel helped the American Diabetes Association create a diabetes public service announcement (PSA) campaign featuring the three time Grammy Award-winning legends of gospel music, The Blind Boys of Alabama.  Members of the Blind Boys, some of whom have lived with diabetes for over 20 years, are raising awareness about the risk factors for diabetes and are encouraging Americans to find out if they are at risk for the disease.  RHED Pixel produced radio PSAs as well as an in-studio documentary for the web.